With a blank look on my face, I stood there at my local wine store. I know what I like - I do. But how do I know what to buy? The one with a cat on the label? I like cats. Or maybe the bottle with a blue goat standing by some flowers? That one over there is pretty - it costs $30 a bottle. It must be good.

We don’t know about you, but we don’t have time to research a drink. We have jobs. Kids to play with. Dogs to walk. Bills to pay. Who has time to research a drink?

We like to relax, sit down, have a glass of wine, maybe spend some time talking to our spouses. We weren’t interested in spending hours of our time researching what we were going to drink. But we did want good wine. Not just good wine - great wine. That fit our taste, not the taste of some judge at some competition. They may know what makes a wine an award winner, but they don’t know what I like to drink. Only I know that.

And so we set out to find a different way. A better way. So now we drink what we like. And so can you, with PalatePrint™ technology your tastes are matched to other wine lovers, and we use those similarities of taste to make recommendations about what you will probably like. The more wines you rate for your taste, the better the recommendations will be. It is that simple.